Creative consultant experienced in business, product and brand strategy.

Leading the UX strategy and design of The Upsetters 'the apothecary network' project as part of Watershed Bristol's More Than AI Sandbox exploring the connections between natural, plant intelligence and artificial intelligence and the impacts on climate change, community sentiments and access to green space.

• Facilitated community workshops to gather feedback on AI technologies and inform strategic decisions.

• Expanded brand elements to assist production of a physical companion to the web app, collaborating with cross-functional teams (illustrator, product designer, AI technologist, developer) for a seamless collaborator (user) experience.

• UI design of web app powered by a solar power web-server.

• Leading workshops to explore and establish brand direction and define brand strategy.

• Exploring market and competition analysis to identify chosen brand positioning.

• Creating brand identity and all visual assets including logo, colours, typography,
  illustration.

• Designing including journey mapping, wireframing and development of website and product.

• Leading operations to establish automated processes to reduce time and friction for all
  business processes, increasing productivity and satisfaction for both founders and team members.

• Testing our MVP leading to sign up of 18 new club members in two weeks.

• Awarded the NDRC Feasibility study grant to continue development of our technology.

Owning and leading redesign of group brand MoneySavingExpert's Credit Club product as they moved from Experian to Transunion as their credit score partner; collaborating with product managers and visual designers, the editorial team and the founder directly. Initiative now live.

Winner of Moneysupermarket Group's 'Innovate to Deliver' Product and Tech award for “doing what you promise, putting customers and users first and embracing constant change” for work on Credit Club using Build Measure Learn framework.

Advocating for the user and prioritising a user-centred approach for product solutions, initiating communication with tech teams to understand limitations and dependencies.

Leading design of new product card solution resulting in increased comprehension of information for the end user, increased ease of use for the editorial team as its secondary user, while meeting the business' goals.

Voluntary work representing the group at a secondary school career fair to encourage girls to explore STEM paths as part of their collaboration with InnovateHer.

Researching and interviewing team members past and present, facilitating workshops to identify points of pressure in the business and creating new systems and artefacts that would establish a solid foundation for the organisations' continued growth.

This project did not get to implementation stage.